The 10 Most Popular Holiday Spots For Brits in 2024

After all of those terrible lockdowns we have had over the last few years I can understand why a holiday is needed and is at the top of everyone's minds.

Why not? You deserve it :)

Here are the 10 most popular holiday spots for Brits in 2024. Some are obvious and some are actually quite surprising:

Spain

I bet this one was easy to guess? Spain has been a popular holiday destination for Brits for years, and it’s not hard to see why.

With its stunning beaches, delicious food and vibrant culture, it’s the perfect place to relax and escape the grind of everyday life. And with prices still relatively low compared to other European countries, it’s no wonder that Spain is top of the list for many holidaymakers.

In particular, the Balearic islands of Mallorca, Ibiza and Menorca are perennial big-hitters with Brits, thanks to their beautiful scenery and party atmosphere.

Spain Tips

• Adapt to Spanish time.
• Indulge in tapas culture.
• Head north.
• Travel by bus to save money.
• Try to take in at least one big festival.
• Look out for local celebrations and festivities.
• Explore the different neighborhoods.
• Try regional dishes and drinks.

France

If Spain is the most popular destination for summer holidays, then France is a close second. This European powerhouse has something for everyone, from chic city breaks in Paris or Nice to idyllic rural getaways in the Provence region or the Loire Valley. 

What’s more, with the Euro currently weak against the Pound, now is a great time to visit France on a budget.

The further south you go, the better the weather gets – so if you’re looking to avoid the crowds, why not head to the French Riviera or Corsica for some fun in the sun?

France Tips

• The French take their time.
• Learn a few key French phrases.
• Say bonjour before anything else.
• Avoid being a target for pickpockets.
• Get out of big cities.
• The French are friendly and polite.
• There's no dress code.

Greece

Holidays in Greece are all about simplicity and relaxation. With its beautiful sandy beaches, azure seas and stunning ancient ruins, it’s not hard to see why this country is such a hit with British holidaymakers.

The most popular Greek islands include Corfu, Zakynthos, Kos and Rhodes, but there are plenty of other lesser-known islands that are well worth exploring.

What’s more, Greece is one of the most affordable countries in Europe, so you can enjoy all of its benefits without breaking the bank.

One of the islands that was popular in years gone past was Crete, but it seems to have fallen out of favour in recent years. Maybe it’s time to give it another chance?

Greece Tips

• Remember That Cash Is King. Unlike other European countries, Greece is big on cash, so make sure to have enough money with you.
• Be Sure To Plan Ahead.
• Watch Out For The Cigarette Smoke.
• Be Vigilant When Driving.
• Book Early.
• Know The Opening Hours.
• Go Outside And Explore.

Great Britain

Yes, good ole blighty is on this list! Believe it or not, there are plenty of people who enjoy staying in the UK for their holidays.

And why not? We’ve got some of the most beautiful countryside in the world, as well as a wealth of historical and cultural attractions.

Whether you’re looking for a traditional seaside break in Cornwall or Devon, or something a little more adventurous in the Lake District or Scotland, you’ll find plenty to keep you entertained on a UK holiday.

The good news is, you won't even need to sniff an airport to get there!

Portugal

Another popular choice for Brits looking for some winter sun is Portugal. With its mild climate and stunning coastal towns, it’s the perfect place to get away from the cold and enjoy some time in the sun. Prices are also very reasonable, making it a great option for those on a budget.

The Algarve is a firm favourite with holidaymakers, thanks to its beautiful beaches and lively resorts. However, if you’re looking for something a little quieter, why not try Madeira or the Azores?

Portugal Tips

• Travel out of peak season.
• Keep important documents.
• Be cautious at the beach.
• Travel light to Lisbon.
• Vegetarians – beware of the soups.
• Use sun protection.
• Brush up your Portuguese.
• Check travel time duration between locations.

Italy

Another firm favourite with British holidaymakers, Italy offers a wealth of culture, history and natural beauty. From the canals of Venice and the ruins of Pompeii to the rolling hills of Tuscany and the stunning Amalfi Coast, there’s plenty to see and do in this diverse country.

And of course, we can’t forget the food! Italy is home to some of the best cuisine in the world, so you’ll be spoilt for choice when it comes to dining out.

Italy Tips

• Be prepared for public transportation.
• Have reasonable expectations for where you can go and what you can see.
• Get off the tourist trail!
• Know busy times from slow times.
• Learn a little about Italian regions.
• Pack appropriately.
• Pick up some Italian.

Turkey

Turkey has become increasingly popular with British holidaymakers in recent years, and it’s not hard to see why. With its stunning beaches, friendly locals and delicious food, it’s the perfect place to relax and escape the stresses of everyday life.

What’s more, Turkey is one of the most affordable countries in Europe, so you can enjoy all of its benefits without breaking the bank.

It still has its own currency, the Turkish Lira which has been steadily falling against the pound over the last few years – making it a great time to visit.

Turkey tips

• Research Well Before You Make Your Itinerary.
• Learn Few Common Turkish Words.
• Pick An Appropriate Accommodation.
• Dress Decently.
• Respect The Culture.
• Carry An International Adapter.
• Get Vaccinated Before Travelling.
• Use Public Transport.

USA

America is the most popular long-haul destination for British holidaymakers, and it’s not hard to see why. With its diverse landscape, world-famous cities and wide range of attractions, there’s something for everyone in the USA.

And with direct flights from the UK to a number of key US cities, it’s easier than ever to get there.

So, if you’re looking for an adventure-filled holiday or a chance to explore some of the world’s most iconic sights, the USA should be at the top of your list.

USA Tips

• Make sure your passport is valid.
• Know your visa situation.
• Buy a TSA-approved lock.
• Know the rules about transit. In your destination.
• Book your airport transfer.
• Turn off your mobile data.
• Understand tipping etiquette.
• Be prepared to pay more than you think.

Croatia

Are you surprised that Croatia is on the list? With its beautiful coastline, medieval towns and crystal-clear waters, it’s no wonder that this country is becoming increasingly popular with British holidaymakers.

And what’s more, it’s one of the most affordable countries in Europe, so you can enjoy all of its benefits without breaking the bank.

Whether you’re looking for a relaxing beach holiday or a chance to explore some of Croatia’s stunning historical sites, you won’t be disappointed.

Croatia Tips

• Plan for the shoulder season.
• Book in advance.
• Carry cash.
• Know the tipping etiquette.
• Visit more than just Dubrovnik.
• Check out a national park.
• Drive carefully.
• Embrace the bus.

Thailand

Ahhh, Thailand. The most exotic of the locations on this list, and also one of the most popular.

From the bustling city of Bangkok to the stunning beaches of Phuket and Koh Samui, Thailand has something for everyone. And with its friendly locals, delicious food and affordable prices, it’s no wonder that so many people fall in love with this country.

So, if you’re looking for a holiday that’s a little bit different, Thailand is the perfect destination.

Thailand Tips

• Avoid the Scams in Bangkok.
• Take a Grab.
• Keep Your Purse Close.
• Avoid Sex Tourism.
• Beware of Animal Tourism.
• Count Your Change.
• Cash is King.
• Bring Your Own toilet paper.

Now these countries are the most popuar countries to take a holiday for Brits. Are there any that are not on this list that didn't make the top 10?

Let us know in the comments!