Our story

Getting kids outside since 2015

RiiRoo (say "ree-roo") exists for one reason: to get children outside, moving and having the time of their lives.

2015

Where it started

We started as parents with a simple worry: screens were winning. We remembered summers spent outdoors, coming home late and happily worn out, and we wanted that for our own children. So we set out to find ride-ons good enough to pull kids away from a tablet, at prices families can actually afford. We still think the only tablets kids need are the fudge kind.

Not a marketplace. Not a middleman. Everything, under one roof.

Stock

Our own stock, in our own distribution centre

Every ride-on we sell is already in our large distribution centre, checked and ready to go. Not on a supplier's shelf somewhere else, not a promise on a spreadsheet. When you order, it's ours to send.

Handled in house, by our own team

No outsourcing and no passing you around. The people who look after your ride-on work under the same roof as the ride-ons.

Spare parts

We stock the parts that keep ride-ons going, so a broken piece doesn't mean the end of the fun.

Assembly service

Rather not build it yourself? We'll build it for you.

Technical support

Real help with batteries, remotes and wiring from people who know these cars inside out.

Customer support

One team that answers, follows through and puts things right.

Personalisation

Number plates and personal touches, made in house, that turn a ride-on into their car.

Free mainland UK delivery

From our distribution centre to your door, with no surprises at checkout.

Our showroom

See it before you buy

Our showroom in Corby is open Monday to Friday, 9am to 5pm. Sit in, switch on and compare models before you choose. Bring the kids: they'll tell you which one it is.

After delivery

We stay with you after delivery

We film our own build videos and write our own guides, so getting a ride-on ready is something you do together, not a puzzle. And if something isn't right, the same team is a message away.

Since 2015

  1. 2015

    Started out selling online, with a promise to do things better

  2. 2016

    riiroo.com launched

  3. 2019

    Personalised number plates arrive

  4. 2020

    Our own build and help videos

  5. 2026

    Our own help library, every video on our own player

What's coming next

This Christmas

The RiiRoo Time Capsule

Family and friends record videos, voice notes and messages for your child, sealed until Christmas morning.

2027

The RiiRoo app

Your ride-on and your family's moments, all in one place. More soon.

Every ride-on we send out is a child who gets to feel the wind, take the corner a bit too fast and come home with a story. That's still what gets us up in the morning.

Rated 4.5 on Google

Still need help?

We reply within one working day, Monday to Friday.